As I said on my website for saving ideas on economies of business ideas, as well as in many of my previous letters, I got a unique insight into the agriculture business, as I did here in Nigeria. Especially I moved to Lagos very much, visiting various farms in places like Iyana Ipaya, Egboda, Oho, Gbagada and beyond Lagos, rather in Acute-Ogun.
During my interaction with farm owners, I usually ask the same questions about the operating practices used, the farm performance, the costs incurred, and so on. My goal is always to find out how effective and profitable the individual operations are. Again and again, I found that most of these farm owners are just focused on what they are doing in the same mechanical way as they have always done. Little or no effort is being made to spend some time thinking about how to work more efficiently – especially in order to reduce the time, effort, money and labor needed to produce and sell the same output within the the production cycle.
But times are tough. Business is difficult. Costs have increased. To continue to win, today it has become all the more necessary for every business to explore ways to reduce operating costs, even when they maintain or perhaps increase their output. That is why IDEs – NEW IDEAS – about how to better manage the business, MUST be regularly searched and explored in practice, in order to improve the way we work to make business work better.
But there is something even more convincing: SALE. This is the ultimate goal of the business enterprise, which, if not actively pursued, could lead to a possible death. Until you receive the PAYMENT for your product or service, you have NOT made a profit business! And this applies to every business. I had to say this at the risk of saying the obvious because it seems so many business owners often forget this important FACT.
Indeed, many people seem to be dealing with their business by focusing more on the implementation of technical aspects related to production and saving little thought about the part that is being sold. Yet, if you do not have customers ready and ready to split up with CASH to get your product or service, ALL your technical, manufacturing knowledge and skills are nothing! Your bank account will be empty !!
This is a message that has to be inserted into the heads of many owners of catfish farms (and other companies) here. I have repeatedly contacted people who seemed more interested in TESTING my knowledge of "catching" catfish or breaking eggs rather than listening to my practical ideas, such as how to hold the daphnia in glass tanks for eating potato souls instead of wasting time / labor to look for dirty water pools on different streets, harvesting the wild daphnia from – or even worse – feeding fry potatoes exclusively with expensive artemia.
I often wonder if it seems to them that today almost nobody – even the uneducated – can be taught independently to practice practically all aspects of breeding and raising catfish for commercial production. Is not it obvious the speed at which seminars, tutorials and VCDs that teach the subject abound in different places (with advertisements appearing in the media as newspapers, etc.)?
The truth is that we have a lot of people who are involved in the production of catfish in different ways at different levels of work today. The problem, however, is that very few, if any, do so by following any proven or proven standard operating procedure that ensures consistent production of a quality product. The worse however, and which is the point of this written message, is the almost total lack of attention to developing reliable strategies for BEST Buyers for Ready-To-Sell Socks, Whether Small, Young or Tabular.
The latter explains why in my discussions with many owners they usually complain that they are disappointed with the many exploitative proposals made by market women who come to buy the crop from them. The fairy tales they told me about how these greedy traders take advantage of the farmers' need to extract the "ready" fish from the lakes, buy them at very low prices (and later sell at maximum profit) are hearts. tattooing.
Every time I was told about this problem, I responded by telling farmers to take personal action to find BEST buyers so that these dealers DO NOT feel that farmers have no alternative. This is where farmers need to use skills related to critical thinking. The farmer should think about how to find other people who will want to produce fish, and who will be willing to pay for what's worth!
In case you are wondering how the farmer will achieve this, I suggest some ideas based on my personal experience and observations.
For the size of the table ready for sale catfish: The farmer will have to search for beer houses, restaurants and bars, hotels, motels, entertainment venues, event organizers, etc., which may need regular or periodic delivery of catfish in large quantities at good prices. Such buyers are more likely to offer rewarding prices than married women. In fact, they will offer better prices – I say this because I am aware of the prices that some of them buy from the farmers who supply them.
The challenge is for you, as a farmer, to invest a reasonable time and effort into finding and approaching them with an attractive offer. As a result, this relationship will be mutually beneficial: they receive bulk purchase of quality socks at affordable prices. You get reliable, timely and regular sales outlets for your sourcing SALES prices that allow you to stay in business in the long run.
Such thinking will allow you to find better retail outlets if you decide to do so.
You would ask yourself questions like this: Who else would or could use this catfish other than those I am already doing? The answer will direct you to providing more potentially encouraging retail outlets for your business.
You see, if you do NOT PREPARE and actively recruit potential customers to buy catfish, to the extent that you can always sell whatever you produce at a bargain price, your business will suffer. I have seen farms with impressive looking catfish, but no idea how to find enough buyers for them. And the owners just sat there – they complain unconvincingly!
Quite often, these owners attend training and learn how to extend the fish successfully. But their trainers (who know they know!) Would "forgot" to advise them how to sell their produce !! Enthusiastic startup companies would begin to accept that buyers would drop in enough volume to clear the lakes during harvest. When this does not happen, they are forced to spend money on eating mature fish – an inevitable increase in their production costs.
My argument is that these farmers had to start looking – and notifying – potential buyers for a few months before the fish became a harvest. In this way, they could even make some of the willing buyers reserve the fish in advance.
Business that does NOT make DIE sales. The production (or retailing) of good products and services is good, but much more is the effort you have put in finding LEGAL buyers for them that will pay you profitable. In essence, I ask you not to stop preparing for the fact that you know how to make a good product or deliver a great service. Spend a BETTER QUALITY TIP on how to find people who will pay you to get your good product or great service. If you fail to do at least this, you risk not succeeding financially in this business!
Keep in mind that the approach I described above is what I've been using successfully for years to drive sales of my own products and services. It is based on the understanding based on my experience that a good customer is better than ten (10) miserable and / or exploitative. It can be applied to any business with equally effective impact. Call me at 234-803-302-1263 if you want to learn more about how you can use this approach or strategy to find the BEST customers for your business.